A straightforward Content Strategy Checklist

A straightforward Content Strategy 

Checklist for Your Website Redesign 

Project



In a perfect world, we all are governed by a stringent content strategy and are reviewing 
and updating our web content at regular intervals. In reality, most businesses have no time
 to think about any article or case study after it has been published.
It's important to keep your content on top for both your websites performance and your 
digital strategy. . And finally there is no time like website redesign to take that time and 
review each piece of content on your website. This is a good opportunity to review your 
Google Analytics data to evaluate page performance, remove 'deadwood', and refresh 
content to improve advanced search results and conversions.
It is time for a content audit.

Content Stratergy Checklist

What Is a Content Audit?

we kick every website redesign project with a complete content audit. This is when a content
 strategist dives deeply into the content on your old site and evaluates it against you as per 
the goals set for your new website. We assess each piece of content against the strategic 
audit checklist to evaluate our performance, value and other key factors that affect the rest 
of your website. This process kickstart is planning for the migration of content to your new
 website. We work closely with the customers to determine which content is suitable for
 determining which content to keep, modify or delete, and create new content that meets new goals.
Here is a sample content strategy checklist that you can use to audit your content.

Website Redesign Content Strategy Checklist

Even if there is no content strategist on your team, then there are some simple questions you 
can use to assess each piece of content before migrating to your new site.

Is it current?

Is there old information in it? Some materials will soon become irrelevant, and will maintain 
their value over time.

Is it functional?

Is this content displayed correctly? Are there any broken links or images? Is there a proper 
meta description for optimal performance in search results?

Is it correct?

Is there any information wrong? Check names, addresses, contact details, links to your 
internal pages or outer pages, and even your sentence structure.

Is it unique?

Does the information about this content be unnecessary (located in more than one place on
 the site)? Do you have many articles on the same topic?

Is it clear?

Is the content scannable and readable?

Is it in the right location?

Is this content easy for a user to find? Should it be located somewhere else on the site?

Is it useful?

Does it help your audience with the real problem for which they visit your site, and use your 
products or services? Does this promise titles, meta descriptions and CTA buttons when 
users click to see it?

Is it effective?

Is the material performing well and contributing to business goals? There are several ways 
to measure it using analysis and SEO tool. Looking at the time spent on the page, SEO 
rankings, and goal tracking are great places to start conversions.
Look at each page, post, and other pieces of supportive content and ask how many boxes 
check-out in the above checklist. If it is less than half, then you would want to consider 
excluding it from your content migration - to ensure that the appropriate website SEO 
protocols follow, the search ranking signal of your website is not affected. Or on the 
other hand, you may choose it’s worth spending the time and the energy to refresh it. 
On the off chance that if the content checks all the boxes, it's clearly a keeper.

Be ruthless with your content

Some things will be easy to make decisions about others, but there is a good idea to come 
up with a strategy. Fixing a broken link is not a big deal. But fixing broken links and editing 
for readability and improving factual errors is a big time investment. To decide that it is worth it,
 it is up to you and your team. Our advice? Be ruthless Do not hold on any material that 
you are not interested in giving a golden star of acceptance. It will only be separated from 
your remaining gold star material on your website, and can pull your website's performance 
and ranking.

A content strategy checklist is just the beginning
"High quality web content that's useful, usable and enjoyable is your greatest competitive 
advantage online."

Website redesign projects are often catalysts for organizations to review their brand strategy,
 business goals and target audience. In these scenarios, content audit has the ability to 
convert into a deeper soul searching practice, and the above questions can only scratch the 
 surface of questions related to deep content. In that case, to ensure that the content on your 
new site accurately reflects the changes in your organization's goals, a very different content 
audit is required. Regardless of your website redesign project completion, review your 
website content on fixed interval of time against this content strategy checklist. An annual 
or semi-annual content audit is an important part of your content life cycle.

By:-  Web Designing Training in Chandigarh

Typography rules and terms every designer must know

Typography rules and terms every designer must know

Typography is simply the art and technique of organizing type. It is fundamental to the skills of a
 designer and is much more than making words legible. The choice of typeface and the way to 
make it work with its design, grid, color combination, design theme, etc. will make the difference
 between a good, bad and excellent design.
There are many typography tutorials to help you master the discipline. But good typography is 
often reduced to creative intuition. Once you are comfortable with the basics, visit some 
typography resources to research the font families and discover some pairings of sources 
that are made for each other.
Web Designing Training in Chandigarh

Choosing a font

There is an amazing variety of free and paid sources to choose from online. But with great
 power comes a great responsibility. The fact that you can choose from a large library does
 not mean that you should do so; There is something to be said for painting with a limited
 palette, and proven sources like Helvetica continue to serve us well.

There is a wide selection of fonts so you can choose
Artisans create a typeface, like any form of design, for a substantial period of time, using
 the talent they have perfected for many years. And the benefits of a professionally
 designed font, various weights and styles to form a complete family, carefully 
considered kerning pairs, multilingual support with international characters, expressive 
alternative glyphs to add character and variety to the type settings, are not always found
 in a source available for free.
These are some of the most important typographical considerations that professional 
designers should consider.

01. Size

All fonts are not created equally. Some are fat and broad; some are thin and narrow. 
Therefore, words set in different fonts can occupy a very different amount of space on the page.
The height of each character is known as its 'height x' (simply because it is based on the
 letter 'x'). When matching fonts, such as when using a different face to indicate an area 
of attention, it is generally advisable to use those that share a similar height x. The width 
of each character is known as "set width", which covers the body of the letter plus a space
 that acts as a buffer with another letter.
The most common method used to measure the type is the point system, which dates 
back to the 18th century. One point is 1/72 of an inch. 12 points make a pike, a unit used 
to measure the width of the columns. Font sizes can also be measured in inches, millimeters
 or pixels.

02. Leading

Leading describes the vertical space between each type line. It is so named because the
 lead strips were originally used to separate the type lines in the days of typesetting of the metal.
For a readable text of the body that is comfortable to read, a general rule is that its initial 
value must be greater than the size of the source; anywhere from 1.25 to 1.5 times.

03. Tracking and kerning

Kerning describes the act of adjusting the space between the characters to create a 
harmonious pairing. For example, when an uppercase 'A' is found with a capital 'V', its
 diagonal lines are usually interspersed so that the upper left of the 'V' is on top of the 
bottom right of the 'A' .
Kerning similar, but not equal to, 'tracking'; this is related to the spacing of all the characters
 and is applied uniformly.

04. Measure

The term 'measure' describes the width of a block of text. If you are looking to achieve
 the optimal reading experience, it is clearly an important consideration.

05. Hierarchy and scale

If the whole type were the same size, it would be difficult to know what was the most 
important information on the page. To guide the reader, the headings are usually large,
 the subtitles are smaller and the body type is even smaller.
Size is not the only way to define the hierarchy; It can also be achieved with color, 
spacing and weight.


Benefits of Web Designing in career

Benefits of Web Designing

In the world of digitalization, having an outstanding website that looks at the career is an 
imperative for people looking for a new profession. As a person, you can create your brand 
and elevate yourself with a website or blog. Being an entrepreneur and owning an existing 
website is risky if you want to maintain your competition and be visible in the crowd.
The design of the website is the type of graphic design planned for the development and 
design of the object. There are two important parts that comprise a site, the attractive design
 and the source of the page. Receptive design plays a vital role, since it has the right concept 
of creating a website for each user, such as mobile and web.

Web Designing Training in Chandigarh

What does a Web Designer do?

An basic job of a web designer is to design web pages. The first aspect of a web page may not 
be obvious, therefore, much attention must be paid to the design of websites. The artistic 
appearance is essential and choosing the right colors, font, design and images creates all the
 character of the website. A web designer should consider artistic aspects, as well as give
 priority to the usability of the website. It is essential to build a page that the purpose market
 can associate with it.

Careers in Web designing:

There are many companies that employ a web designer / developer for their front-end and 
back-end web development projects. In addition, you can work individually as a web designer 
and set up your business. The important parts of the profession in this field are the front-end
 developer and the back-end developer. Become an web Developer /designer with 
Web Designing training in Chandigarh.

Front-end developer:

The front-end developer serves the client's side that deals with the design of the web page, 
graphics that are open to the user.

Back-end developer:

A back-end developer is responsible for the back-end development that communicates with the 
server. This type of web developer is assimilated in programming languages such as HTML,
 CSS, Java, JavaScript, etc.

Why is Website design a good career path?

Currently, IT is considered one of the emerging industries. It gives an opportunity for web 
design both in India and abroad. Spending a lot of time on the Internet and the demand for 
websites are the main reasons to prefer web design as a career. This career option is best
 for students who have a good sense of design and creativity. Build your career with  
Web designing training in Chandigarh.
The use of web design helps customers to receive content through the World Wide Web. 
This process allows companies to sell their products to customers and improve their 
businesses. Web designers help visitors see web pages on a platform. Web design is a 
career where experts market their great creative design skills in web design work.

What Is Parallax Web Design? – Definitions, Tips

What Is Parallax Web Design? – Definitions,

 Tips

What Is Parallax Web Design?

The attitude of parallax convolute website design is developing in popularity across the internet,
 bringing the user background to a new collective level of online viewing. With web designers 
and developers continually collective new ways to make their web continuation more engaging 
to their sites’ visitors through engaging figure and performance, parallax cloud has taken hold 
as the new bound of user experience.

Parallax Web Designing Training in Chandigarh

What Is Parallax Design?

The term “parallax” first came from the visual effect of 2D side scrolling video games that used
 different background image action speeds to create the deceit of depth during gameplay. 
This was generally done by making the background of the game move slower than the 
foreground in order to make it seem another away. This same concept applies to parallax
 site design in which the background of the website moves at a different speed as the rest 
of the page for an breathtaking optical effect that allows for uncounted creative action for 
online storytelling.
Parallax design gives websites a great opportunity to:
  • Wow viewers with page depth and animation.
  • Take a storytelling approach to guide visitors through the site.
  • Make visits to the page last longer by promising visitors to scroll throughout the page.
  • Aggravate interest.
  • Direct visitors to calls to action.
  • Strengthen the credibility of the website with an innovative collective visualization.

The Downsides to Parallax Website Design

With all these benefits of parallax site design, there are also several disadvantages of 
having a parallax site. Most of these problems branch from the fact that most parallax
 websites only have a single long page that is acutely detrimental to the SEO of the site, 
as well as to the speed of the upload. These are some of the negative attitude of using 
the parallax displacement design:
  • SEO is a success, single-page websites allow only a set of meta-information, an 
effective h1 tag and a URL
  • A ton of images and other information on a page cause slow loading times, causing
 frustrated visitors to leave the page even before they see it
  • It is not compatible with the receptive and mobile design
  • No internal page that links through the website

Tips for a Successful Parallax Site

Some other things to keep in mind when designing a parallax website are:
  • Do not exaggerate so your site is too complicated
  • Use it to tell a visual story
  • Make it fun and beautiful with depth using layers
  • Emphasize calls to action by directing the visitor through the site
  • Account for older browsers and mobile browsing

By : Web Designing Training in Chandigarh


What is Responsive Web design?

What is Responsive Web design?

Receptive web design is the approach that defender that design and development must respond
 to user behavior and climate based on screen size, platform and orientation.
The practice consists of a combination of grids and flexible layouts, images and an intelligent
 use of CSS media queries. As the user changes from his laptop to iPad, the website must 
change automatically to adapt to the resolution, image size and scripting capabilities. One 
may also have to consider the configuration on their devices; If you have a VPN for iOS on 
your iPad, for example, the website should not block the user's access to the page. In other 
words, the website must have the technology to automatically respond to the user's 
preferences. This would eliminate the need for a different design and development phase for
 each new device in the market.
Web Designing training in Chandigarh

 

Further Reading on Smashing Mag:

  • Techniques, tools and responsive web design strategies
  • The state of responsive web design
  • Design process in the response age
  • Techniques to gracefully degrade media queries

The Concept Of Responsive Web Design

Why should we create a custom web design for each group of users? After all, do not 
architects design a building for every size and type of group that goes through it? Like 
responsive architecture, web design should accommodate automatically. It should not 
require countless customized solutions for each new category of users.
Obviously, we can not use movement and robotic sensors to achieve this as a building
 would. Receptive web design requires a more abstract way of thinking.
But responsive Web design is not only about flexible screen resolutions and 
automatically resizable images, but comparatively about a whole new way of thinking
 about design. Let’s talk about all of these features, plus added ideas in the making.

Adjusting Screen Resolution

With more devices, different screen resolutions, definitions and orientations come. Every 
day new devices are developed with new screen sizes, and each of these devices can 
handle variations in size, performance and even color. Some are in the landscape, others 
in the portrait and others are square. As we know from the growing acceptance of the
 iPhone, iPad and advanced smartphones, many new devices can change from 
vertical to horizontal to suit the user. 

By :- Web Designing Training in Chandigarh

What is W3C validation and its importance?

What is W3C validation and its importance?

We in the “web world” tend to use scary words and acronyms when talking about what we do 
and it is very possible you have heard of “W3C” or “W3C standards” or maybe even 
“W3C validation” and wondered what in the world a this strange jumble of letters and numbers 
has to do with your website! I’ll translate this from “Tech” into English for you.

Web Designing - W3C Validationss

First, let’s define who and what the W3C is.

W3C stands for the World Wide Web conference who are the recognized standards
 organization for the world wide web. This organization was founded by Tim Berners-Lee 
and is run by a full-time staff to continue to develop and fertilize web standards. These 
standards are then used to help counselor web developers and browsers to develop 
code that activity up to certain standards. Get More knowledge about w3C
 validations with Web designing course in Chandigarh.

Ok, so what is W3C Validation?

We have established that there is a “rule-book” to define how we write our HTML, CSS, 
Javascript, etc and make sure we do a good job, right? Well the programming languages we 
use all have their own grammar, vocabulary and syntax just like a spoken language and that 
means that it can be reported defective if it does not follow the rules. When we say we write 
W3C valid code or that our websites pass W3C validation, we are saying that the code we write 
and websites we build will pass W3C validation tests without errors because our syntax and 
grammar is correct. It means we wrote beautiful code that was done right.

Why is it important that your site is W3C Valid?

A great question! I’m glad you asked. It’s important that your site is W3C valid to establish the 
site works properly on your browser as well as the other major browsers such as Internet 
Explorer, FireFox, Chrome, etc. A website that contains many errors can endure from many 
ill-effects.

The following are just some of those ill-effects:
  • Not displaying properly or consistently
  • Not compatible with all major browsers
  • Not displaying properly on devices of varying sizes like mobile devices
  • Ranks badly in search engines.
  • Loads elements slowly
Websites that are coded to standards last deep and are future-proofed for the most part 
against browser updates and the like. If your code is bad, the chances of your website 
collapsing as browsers update is greater than if the code validated. We accept in value for
 our clients and what good is a website that breaks a few months later.

Wrapping it up.

Website can be coded with valid W3C markup, but still not be done appropriately in other 
ways, however this is a good test to see how well the site was coded.
Every website should meet W3C acceptance standards if at all possible. It is not only the 
“right” way to do it, but it has many abiding benefits, such lengthening the sites life 
affirmation, assure compatibility across browsers, increasing load-speed in many 
cases and much more.