A straightforward Content Strategy Checklist

A straightforward Content Strategy 

Checklist for Your Website Redesign 

Project



In a perfect world, we all are governed by a stringent content strategy and are reviewing 
and updating our web content at regular intervals. In reality, most businesses have no time
 to think about any article or case study after it has been published.
It's important to keep your content on top for both your websites performance and your 
digital strategy. . And finally there is no time like website redesign to take that time and 
review each piece of content on your website. This is a good opportunity to review your 
Google Analytics data to evaluate page performance, remove 'deadwood', and refresh 
content to improve advanced search results and conversions.
It is time for a content audit.

Content Stratergy Checklist

What Is a Content Audit?

we kick every website redesign project with a complete content audit. This is when a content
 strategist dives deeply into the content on your old site and evaluates it against you as per 
the goals set for your new website. We assess each piece of content against the strategic 
audit checklist to evaluate our performance, value and other key factors that affect the rest 
of your website. This process kickstart is planning for the migration of content to your new
 website. We work closely with the customers to determine which content is suitable for
 determining which content to keep, modify or delete, and create new content that meets new goals.
Here is a sample content strategy checklist that you can use to audit your content.

Website Redesign Content Strategy Checklist

Even if there is no content strategist on your team, then there are some simple questions you 
can use to assess each piece of content before migrating to your new site.

Is it current?

Is there old information in it? Some materials will soon become irrelevant, and will maintain 
their value over time.

Is it functional?

Is this content displayed correctly? Are there any broken links or images? Is there a proper 
meta description for optimal performance in search results?

Is it correct?

Is there any information wrong? Check names, addresses, contact details, links to your 
internal pages or outer pages, and even your sentence structure.

Is it unique?

Does the information about this content be unnecessary (located in more than one place on
 the site)? Do you have many articles on the same topic?

Is it clear?

Is the content scannable and readable?

Is it in the right location?

Is this content easy for a user to find? Should it be located somewhere else on the site?

Is it useful?

Does it help your audience with the real problem for which they visit your site, and use your 
products or services? Does this promise titles, meta descriptions and CTA buttons when 
users click to see it?

Is it effective?

Is the material performing well and contributing to business goals? There are several ways 
to measure it using analysis and SEO tool. Looking at the time spent on the page, SEO 
rankings, and goal tracking are great places to start conversions.
Look at each page, post, and other pieces of supportive content and ask how many boxes 
check-out in the above checklist. If it is less than half, then you would want to consider 
excluding it from your content migration - to ensure that the appropriate website SEO 
protocols follow, the search ranking signal of your website is not affected. Or on the 
other hand, you may choose it’s worth spending the time and the energy to refresh it. 
On the off chance that if the content checks all the boxes, it's clearly a keeper.

Be ruthless with your content

Some things will be easy to make decisions about others, but there is a good idea to come 
up with a strategy. Fixing a broken link is not a big deal. But fixing broken links and editing 
for readability and improving factual errors is a big time investment. To decide that it is worth it,
 it is up to you and your team. Our advice? Be ruthless Do not hold on any material that 
you are not interested in giving a golden star of acceptance. It will only be separated from 
your remaining gold star material on your website, and can pull your website's performance 
and ranking.

A content strategy checklist is just the beginning
"High quality web content that's useful, usable and enjoyable is your greatest competitive 
advantage online."

Website redesign projects are often catalysts for organizations to review their brand strategy,
 business goals and target audience. In these scenarios, content audit has the ability to 
convert into a deeper soul searching practice, and the above questions can only scratch the 
 surface of questions related to deep content. In that case, to ensure that the content on your 
new site accurately reflects the changes in your organization's goals, a very different content 
audit is required. Regardless of your website redesign project completion, review your 
website content on fixed interval of time against this content strategy checklist. An annual 
or semi-annual content audit is an important part of your content life cycle.

By:-  Web Designing Training in Chandigarh

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