A straightforward Content Strategy
Checklist for Your Website Redesign
Project
In a perfect world, we all are governed by a stringent content strategy and are reviewing
and updating our web content at regular intervals. In reality, most businesses have no time
to think about any article or case study after it has been published.
It's important to keep your content on top for both your websites performance and your
digital strategy. . And finally there is no time like website redesign to take that time and
review each piece of content on your website. This is a good opportunity to review your
Google Analytics data to evaluate page performance, remove 'deadwood', and refresh
content to improve advanced search results and conversions.
It is time for a content audit.
and updating our web content at regular intervals. In reality, most businesses have no time
to think about any article or case study after it has been published.
It's important to keep your content on top for both your websites performance and your
digital strategy. . And finally there is no time like website redesign to take that time and
review each piece of content on your website. This is a good opportunity to review your
Google Analytics data to evaluate page performance, remove 'deadwood', and refresh
content to improve advanced search results and conversions.
It is time for a content audit.
What Is a Content Audit?
we kick every website redesign project with a complete content audit. This is when a content
strategist dives deeply into the content on your old site and evaluates it against you as per
the goals set for your new website. We assess each piece of content against the strategic
audit checklist to evaluate our performance, value and other key factors that affect the rest
of your website. This process kickstart is planning for the migration of content to your new
website. We work closely with the customers to determine which content is suitable for
determining which content to keep, modify or delete, and create new content that meets new goals.
Here is a sample content strategy checklist that you can use to audit your content.
strategist dives deeply into the content on your old site and evaluates it against you as per
the goals set for your new website. We assess each piece of content against the strategic
audit checklist to evaluate our performance, value and other key factors that affect the rest
of your website. This process kickstart is planning for the migration of content to your new
website. We work closely with the customers to determine which content is suitable for
determining which content to keep, modify or delete, and create new content that meets new goals.
Here is a sample content strategy checklist that you can use to audit your content.
Website Redesign Content Strategy Checklist
Even if there is no content strategist on your team, then there are some simple questions you
can use to assess each piece of content before migrating to your new site.
can use to assess each piece of content before migrating to your new site.
Is it current?
Is there old information in it? Some materials will soon become irrelevant, and will maintain
their value over time.
their value over time.
Is it functional?
Is this content displayed correctly? Are there any broken links or images? Is there a proper
meta description for optimal performance in search results?
meta description for optimal performance in search results?
Is it correct?
Is there any information wrong? Check names, addresses, contact details, links to your
internal pages or outer pages, and even your sentence structure.
internal pages or outer pages, and even your sentence structure.
Is it unique?
Does the information about this content be unnecessary (located in more than one place on
the site)? Do you have many articles on the same topic?
the site)? Do you have many articles on the same topic?
Is it clear?
Is the content scannable and readable?
Is it in the right location?
Is this content easy for a user to find? Should it be located somewhere else on the site?
Is it useful?
Does it help your audience with the real problem for which they visit your site, and use your
products or services? Does this promise titles, meta descriptions and CTA buttons when
users click to see it?
products or services? Does this promise titles, meta descriptions and CTA buttons when
users click to see it?
Is it effective?
Is the material performing well and contributing to business goals? There are several ways
to measure it using analysis and SEO tool. Looking at the time spent on the page, SEO
rankings, and goal tracking are great places to start conversions.
to measure it using analysis and SEO tool. Looking at the time spent on the page, SEO
rankings, and goal tracking are great places to start conversions.
Look at each page, post, and other pieces of supportive content and ask how many boxes
check-out in the above checklist. If it is less than half, then you would want to consider
excluding it from your content migration - to ensure that the appropriate website SEO
protocols follow, the search ranking signal of your website is not affected. Or on the
other hand, you may choose it’s worth spending the time and the energy to refresh it.
On the off chance that if the content checks all the boxes, it's clearly a keeper.
check-out in the above checklist. If it is less than half, then you would want to consider
excluding it from your content migration - to ensure that the appropriate website SEO
protocols follow, the search ranking signal of your website is not affected. Or on the
other hand, you may choose it’s worth spending the time and the energy to refresh it.
On the off chance that if the content checks all the boxes, it's clearly a keeper.
Be ruthless with your content
Some things will be easy to make decisions about others, but there is a good idea to come
up with a strategy. Fixing a broken link is not a big deal. But fixing broken links and editing
for readability and improving factual errors is a big time investment. To decide that it is worth it,
it is up to you and your team. Our advice? Be ruthless Do not hold on any material that
you are not interested in giving a golden star of acceptance. It will only be separated from
your remaining gold star material on your website, and can pull your website's performance
and ranking.
up with a strategy. Fixing a broken link is not a big deal. But fixing broken links and editing
for readability and improving factual errors is a big time investment. To decide that it is worth it,
it is up to you and your team. Our advice? Be ruthless Do not hold on any material that
you are not interested in giving a golden star of acceptance. It will only be separated from
your remaining gold star material on your website, and can pull your website's performance
and ranking.
A content strategy checklist is just the beginning
"High quality web content that's useful, usable and enjoyable is your greatest competitive
advantage online."
advantage online."
Website redesign projects are often catalysts for organizations to review their brand strategy,
business goals and target audience. In these scenarios, content audit has the ability to
convert into a deeper soul searching practice, and the above questions can only scratch the
surface of questions related to deep content. In that case, to ensure that the content on your
new site accurately reflects the changes in your organization's goals, a very different content
audit is required. Regardless of your website redesign project completion, review your
website content on fixed interval of time against this content strategy checklist. An annual
or semi-annual content audit is an important part of your content life cycle.
business goals and target audience. In these scenarios, content audit has the ability to
convert into a deeper soul searching practice, and the above questions can only scratch the
surface of questions related to deep content. In that case, to ensure that the content on your
new site accurately reflects the changes in your organization's goals, a very different content
audit is required. Regardless of your website redesign project completion, review your
website content on fixed interval of time against this content strategy checklist. An annual
or semi-annual content audit is an important part of your content life cycle.
By:- Web Designing Training in Chandigarh
